Linkedin Vacancy Distribution - Posting Jobs to your Linkedin Profile via the BlogLink Application

On May 25th we will be launching our Career Site product with a free days training for interested parties. We plan to build careers sites that are closely integrated with Social Media and able to distribute our client's vacancies automatically to Twitter and Facebook as well as Job Board Aggregators such as Indeed and Trovit. The aim being to distribute vacancies onto as many relevant mediums as possible with zero effort required from them. But what about Linkedin?

Well if you post vacancies on Linkedin ($195 a posting) then they will show up in your linkedin profile.


They will also show up on your company page.
As part of the research, we were keen to devise a way of having your latest jobs feed into your profile so that anyone viewing your profile can leap straight to your careers site if a vacancy catches their eye. Once again this is a long range tactic that will eventually pay off so you don't want to have to keep updating / tweaking your profile. Keep the input (your time) to a minimum, then you are under less pressure to deliver a quantifiable output (hires/applications).

Step 1 - Get an RSS feed from your Applicant Tracking Software Vendor (Recruitment Software)

If you don't have an ATS provider then you will probably not be able to take advantage of this method. But we use Hireserve and I would recommend them highly (we like them so much we actually partnered with them to sell their products to our clients).

Our RSS feed is: http://jobs.easywebrecruitment.com/rss.xml

Step 2 -Add the RSS feed as a listed website under "MyRSS Feed"

Select to edit your profile. Then select to edit the websites that are listed under your profile.


Then choose "MyRSS Feed" and input your RSS feed.


Step 3 - Viola!

Your vacancies will automatically appear in your profile.



Those of you who are very clever will realise that although this method does work there is a small problem in that our RSS feed is not listing our most recent roles but its listing them alphabetically. Do not fret. Your RSS feed should be able to list them in date order, we have already raised this with Hireserve and a quick fix will be in place soon.

NEXT WEEK

Next week we will show you the second half of this strategy including how to get your vacancies automatically listing in your company page for zero effort. Watch this space....

New Online Recruitment Training Dates Announced

Our free online recruitment training sessions have just gone nationwide. As I look at our Eventbrite account we have 36 events taking place between now and March. Starting in Birmingham tomorrow.

If you want to find out how to recruit for free via social networks like Linkedin and Facebook. Or maximise your return on investment when you post adverts to job boards. We run our half day sessions to between 12-20 direct recruiters at time and we have had some really positive feedback so far.

Here is a full list of dates and a short video giving an example of just one of the tips we look to give away in the session.

Does Facebook Recruitment Advertising work?

I've just been reading a rather startling account of how many advertisements on Facebook are run by advertising networks simply looking to scam facebook users. The article is written by an insider who designed many of these scams, and shows a fairly lax approach to facebook policing this. You can read this article here.

We've presented our online recruitment training sessions to almost 300 direct recruiters so far this year, and not one of them has reported using Facebook advertising as a means of recruiting staff. Is anyone out there using it for recruitment? If not, why not? Is it simply a matter of major brands not wanting to have their adverts run along side the slightly seedier adverts, or do recruitment adverts simply not work on Facebook? Google seems to have a reasonable number of direct recruiters placing google adword adverts. I am yet to see any direct recruiters looking for staff on Facebook.

Other Options

There are still other ways to recruit staff via Facebook. The most productive being to build a group or profile page to promote your vacancies and let everyone know what it is like to work in your organisation.

The Future

In the article I mentioned earlier, Dennis Yu does paint a somewhat rosier picture for Facebook advertising in the future. He explains that once the major brands start to heavily advertise on the facebook network (and many of them are there already), then the spammers and con artists will be squeezed out by the rise in advertising prices. Personally, I think it is a little lame for Facebook to wait for market forces to resolve this issue, but the future for Facebook advertising could be bright. So make sure you stay up to date on this issue.

FREE Training Sessions Start Tomorrow

After a successful pilot of our online recruitment training sessions, we have decided to roll out a new series of events.

You can see the schedule for these events here.

The feedback from the candidates who attended the first series of sessions can be seen here.

The aim of the sessions is to unlock some of the secrets of online recruitment. We openly show you how we use job boards, linkedin, CV databases, job board aggregators, twitter, facebook etc to source candidates in the most cost efficient and time efficient manner. It's also an excellent opportunity to hear how other direct recruiters are currently approaching these issues. A full list of the course content can be found here.

It's a half day session totally free as long as you are a direct recruiter!

Choosing the right title for your job board advert

As part of our next wave of Online Recruitment Training Workshops we're going to be releasing a series of videos showing some of the content we go over in the half day sessions. Here's a sneak preview in the form of Part 1 - Choosing The Right Job Title for Your Advert...