Using STAND OUT Job Titles in Your Job Board Advertising

Yesterday I blogged about some of the more "interesting" job titles people have referenced on their linkedin profiles.

Some searching this morning showed me there are some people looking for Ninja’s to join their team. This appears to be an attempt by start-up web companies to make their vacancies more “sexy”. The search results below from a major job board aggregator show that these unconventional titles may not be the most prevalent, but are definitely being used:

Indeed UK – 2 results for Whiz

Indeed UK –0 results for Ninja, but 82 in the US

Indeed UK – 5 results for fanatic

Indeed UK – 98 results for guru

Indeed UK –609 results for expert

(Expert's not really that wacky, but it helps put the numbers into perspective)

You're probably wondering now whether that last position you advertised could have benefited from a more "individual" title. Let's take a look at the pros and cons of this approach. On the positive side your advert is definitely going to stand out from the crowd, and an emotive title like "Javascript Ninja" is just the thing to get potential candidates excited, you could have the most boring position in the world ready to be filled, but who's not going to get at least a little excited when you tell them they're going to be a ninja!

As far as down sides go, you will be very poorly optimised for applicants searching for alternative traditional job titles such as “JavaScript developer”. However, people searching for just the JavaScript stand a good chance of seeing your role. Clearly no one is going to search for “JavaScript ninja”, as demonstrated by a couple of quick keyword searches using Google's keyword tool.

A search on Google Keywords tool (a great way to find out what people are searching for), and none of the following were showing a result:

"ninja jobs"
"geek jobs"
"guru jobs"
"expert jobs"
"fanatic jobs"
"ninja jobs"
"whiz jobs"

For niche searches google just reports that there was not enough searches by UK users in the last month to warrant displaying the result.

I'd advise a certain level of care be taken not to adversely effect the search functionality of your advert. Clearly there are candidates out there who consider themselves a fit for these descriptions, but they're never going to be in the majority and there is no guarantee they'll automatically be the cream of the crop.

In tomorrow's blog I'll take a look at the recent changes Easy Web have made to take advantage of these interesting job titles without harming our core search functionality. I'll also walk through how we strike a balance between attractive copy and search optimisation.

Linkedin Recruitment: Sourcing Monkeys, Ninjas & Village Idiots

Social networks can be funny old places, and while Linkedin's professional leanings clearly differentiate it from places like Bebo, Facebook and Myspace, it can also throw up some suprising (and often amusing) search results.

While doing some research for my next round of Linkedin Training Webinars I came across a profile whose current position was "Office skivvy". Now, aside from wondering what their employers position would be on this, it got me curious as to the other "unusual" job titles I might find...

A quick search turned up some amusing results, here are the numbers along with some of my favourites...

169 users with "monkey" in their job title, including the fantastic "Monkey - With delusions of being an Organ Grinder"

32 Ninjas.

14 idiots, including Chief Idiots, Founder Idiots, Big Idiots, Little Idiots and of course, a Village Idiot.

16 Skivvies.

130 Tea Boys & 6 Tea girls.

Now a large percentage of these profiles are very limited and have clearly been set up and forgotten about without the intention of really using the network, but a worrying number are much more complete and seem to have fairly active users. The million dollar question from an employers point of view is whether this admittedly minor trend can be flipped on it's head to make a vacancy stand out from the crowd.

In tomorrow’s posting I will show you how you can use some of the “stand out” job titles like Ninja and Guru to make your advert jump off the page. I will also highlight some of the pitfalls of this technique.

Linkedin Opens Up Their Platform

Linkedin has just announced they are opening up their platform for developers to integrate their applications with Linkedin. This is the model that Twitter adopted from the very start and is probably the biggest single factor in explaining their extraordinary growth. So not unsurprising that the other big players in the social networking space have sat up and taken notice.

Tweetdeck is one of the first applications to take advantage of this new development. But you can expect the floodgates to open. Although networks such as facebook have a much larger community of members, marketeers will be far more interested in being able to influence and market to the linkedin membership.

Whilst this is all very exciting, there are some key questions that spring to mind. Will the opening of the network to outside developers mean that marketeers and recruiters find a way to "spam" their messages to large groups? Up until now the use and pricing of inmails has made the network largely free of spam whilst still being reasonably priced.

Will we see federated CV search applications that allow recruiters to search the Linkedin network whilst also searching their own internal talent pool/cv database? Bullhorn and Broadbean already have applications that search multiple databases at once.

One thing that will definitely happen, your average linkedin member will undoubtedly see more approaches from recruiters on the hunt for passive candidates. If you are not recruiting on Linkedin you need to start NOW.

Why Recruiters Can’t Find Active Job Seekers on Linkedin

Linkedin has over 50m members. I believe it’s the most powerful recruitment tool on the web. But, like many other recruiters I suspect, I do get a little frustrated with it sometimes. Unemployment numbers are up and this recession has left millions of people worldwide out of work. After 17 years of economic growth many professionals who were previously considered the “talent” of the market, have found themselves out of work for the first time since they left education. I’ve blogged before on how I think Linkedin could assist active job hunters by making them stand out from the 50m.

Recruiters have the jobs (although not as many as before) so why not make it easier for them to find the active candidates?

Why hasn’t linkedin taken this step already, there are two possible reasons as I see it:

a) They are not aware of this issue.

b) They do not want to add an option to search for active candidates as it might see them lose revenue from inmails or job adverts.

Linkedin is generally very responsive to their community of members and so I have to believe this must be something they are not aware of.

At this year’s onrec conference, I asked Kevin Eyres, the European MD of Linkedin if there is going to be an update to members profile pages, to allow their members to highlight that they are actively looking for a new position. He announced that they have just added this functionality. I think he mistakenly thought that the addition to select Job Inquiries as something you are interested in hearing from people on.

Now, no one I have spoken to in the Online Recruitment Training sessions I run understands the difference between selecting “job inquiries” or “career opportunities”. The linkedin blog and help section make no explanation as to what the statuses mean. Linkedin for dummies defines it as follows:

Career opportunities: If you’re looking to augment your skill set so you can advance your career, or if you want to network with people that could approach you with a career opportunity now or in the future, you’d want to select this setting.

Job inquiries: If you’re open to receiving job offers or interests from other companies, you’d want to select this setting.

Confused? Well this next part is only going to add to the confusion. When recruiters search for candidates on Linkedin they have the option to search for members based on these contact settings. We see this option listed as the opportunity to search for “potential employees”. Now I would suggest to all recruiters reading this, that you ignore this option but that’s another blog for another day.

This is the crazy part. If you select that you are "interested in career opportunities” your profile will show up when recruiters search using the "show me potential employees” option. But your profile WON’T show up if you selected that you are interested “job inquiries” instead of “career opportunities”.

So come on Linkedin! 50 million members means you must have several million active job seekers as members, hidden in your network.

Is Social Recruiting a Primary Recruitment Method for You?

I have been completing some research recently into recruiting via Social Networking sites and I reached the conclusion that for most organisations, Social Networking mediums are definitely a secondary recruitment method…

So what do I mean by secondary recruitment method?

Why is there such media attention on these new recruitment methods?

Why are organisations not able to utilise the full potential of many of these networks now?

And can I go back to how I have recruited for the last 10 years and ignore these new mediums?

These are all questions that have been actively debated in our office. I am going to try and answer the first two questions in this article and cover the next two in a few days time.

So what do I mean by secondary recruitment method?

Primary internet recruitment methods would currently include, job boards, corporate careers sites and online CV databases. These are primary methods because they are responsible for most of the hires that come from the organisation’s internet recruitment program. In my experience, and from a straw poll of about 40 people I have spoken with so far, social recruiting is not yet making a significant impact. Only two organisations (both niche software companies) suggested they were recruiting extensively via headhunting on Linkedin.

Why is there such media attention on these new recruitment methods?

Well firstly, there is massive potential. Facebook has 250m users globally. Linkedin has over 40m users. Most Recruiters primary problem of “sourcing the talent” would be solved if it was easy to filter through this information and locate relevant people. As I will cover in my second post though, your ability to recruit just via these two mediums can vary greatly.

Secondly, the media love something new, they jump on wacky stories about the internet such as this one or about how people have lost a job via Facebook. They will bang on about the latest survey that shows X % of people will look to use their social network when looking for a job. This can work, and I’m not disputing the potential of your network to help you find your next position, but this has been happening for centuries. Social networks just make the process easier. It is an evolution not a revolution in recruitment terms.

I am a fan of social networks, particularly Linkedin (which I recruit via extensively) and I believe the revolution might be coming. It just isn’t here yet. On my next post I will answer the remaining two questions:

Why are organisations not able to utilise the full potential of many of these networks now?

And

Can I go back to how I have recruited for the last 10 years and ignore these new mediums?

Why Linkedin should do more for Active Jobseekers

Ok, first things first. I must confess, I’m a big fan of Linkedin. It allows my colleagues and I to search a network of over 2.2m UK profiles, which we do on a daily basis, and inevitably turns up a top class candidate or three.

Much has been written on other blogs about how users can use Linkedin to promote themselves. The membership is largely made up of skilled professionals and executives, many of whom have found themselves out of a job and with the phone not ringing for the first time in their lives. They’ve read and applied all the online advice to enhance their profile and expand their network, so why are they are not being approached by recruiters?

Like many other recruiters I want to be able to identify these individuals. They have similar skills to their peers, but they are likely to be far more receptive to my approach. Don’t get me wrong! This is not LazyWebRecruitment, and we are willing to do the work needed to headhunt truly passive candidates, I just think Linkedin could make a simple update to ensure recruiters don’t miss out on searching this active jobseeker network.

Hire Me!

Now I’m open to suggestions as to how best to achieve this? I quite like the idea of adding a flag on their profile page, after the individual’s name, saying “Hire Me”. Then let all recruiters have the option to search for these active job seekers.

Now some of you might say you can already tick a box on your profile saying you are “open” to job offers. This is not the same and the numbers support it. Of the 2.2m profiles I can see in the UK, almost 1m is “open” to career opportunities. This is basically the proportion of people who are willing to consider other jobs.













In the US, Monster has setup a tour to “keep America working”. How have linkedin changed their site to help their members looking for a job?

I attended the Onrec Conference in June and asked Kevin Eyres the European MD of Linkedin this very question. His answer, was that you can search the active job seekers and that they have done a recent update in the past two weeks to add this enhancement. Well, I’m not sure if he was referring to the US site and if this feature is now live (if anyone knows please update me), but it is definitely not here in the UK site.

So with so much talent going to waste, surely linkedin will jump in and help, they don’t have to go to the trouble that Monster has, I recognise that they are not a recruitment service, but they stand in a unique position. So come on Kevin where is this update?