This week I'm going to take a look at some quick and easy methods you can use to get your vacancy in front of the right people. Starting with an area of your Linkedin profile that most visitors see first, your status update.
Updating the status on your linkedin profile is a quick and easy way to immediately broadcast a vacancy to the Linkedin network. Simply log in to linkedin and fill in your status update box (see above) to immediately broadcast your vacancy. This displays in the network activity section on the homepage of your connections and in the email update they receive from Linkedin.
Making it easy for applicants to apply is a key issue, and ideally you want to provide a link that will take them somewhere they can both get more information on the role, and apply online with the minimum of fuss. While your hands might be tied slightly by where your vacancy has been posted, the link provides a great opportunity to implement a little "meta-analytics" and see how people are reacting to your post.
Using Bit.ly
What is bit.ly? bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier (useful for the limited space of a status update).
Producing a bit.ly link is easy and can be done in seconds at bit.ly, sign up to a free account and you will also be able to track the number of hits your link receives and where they come from.
If your link is getting a large number of hits you'll know that you have a great opportunity to grow your network in that area, widening the audience for future vacancies. Of course the ultimate metric is "did you hire from this method" but as this method is one that take seconds and delivers a relevant candidate occasionally, you will likely have to do it over an over again until you get a hire.
This is why bit.ly is important, because the potential of success with this method largely depends on the strength and relevance of your network. If you are advertising a Software Developer role when your network is full of bankers the chance of success is greatly reduced and will largely depend on them referring your status update on to their network or to someone they know (see here to see how Linkedin is encouraging its network to share). Bit.ly will give you a good indication as to whether anyone is actually clicking on your update.
Tomorrow, I will show you how to post jobs within groups, a simple but effective strategy to get your jobs in front of the right people for FREE.
On Saturday, I will finish this little series of blogs by showing you how to get your jobs to dynamically update in your profile via the BlogLink application. So you profile automatically shows your organisations latest roles (see example below).
If your link is getting a large number of hits you'll know that you have a great opportunity to grow your network in that area, widening the audience for future vacancies. Of course the ultimate metric is "did you hire from this method" but as this method is one that take seconds and delivers a relevant candidate occasionally, you will likely have to do it over an over again until you get a hire.
This is why bit.ly is important, because the potential of success with this method largely depends on the strength and relevance of your network. If you are advertising a Software Developer role when your network is full of bankers the chance of success is greatly reduced and will largely depend on them referring your status update on to their network or to someone they know (see here to see how Linkedin is encouraging its network to share). Bit.ly will give you a good indication as to whether anyone is actually clicking on your update.
Tomorrow, I will show you how to post jobs within groups, a simple but effective strategy to get your jobs in front of the right people for FREE.
On Saturday, I will finish this little series of blogs by showing you how to get your jobs to dynamically update in your profile via the BlogLink application. So you profile automatically shows your organisations latest roles (see example below).
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