If you were placing a local press advert then the exact phrasing of the title would be less of an issue, any permutation of L&D would likely be understood by suitable candidates, but when you write content to be placed online it's not just the readers comprehension you have to take into account. You need to be sure that you are using a term that is being searched for.
Like all our roles, we conduct some serious research before we build our advert to make sure we're attracting the audience our client needs, and what seems the obvious answer is not always the best approach to take.
So how do we figure out the best approach for a role like this? A quick search for similar roles swiftly confirms that the "officer" part of the title is by far and away the most commonly used description of people in similar roles, but there are a few ways to phrase the term Learning and Development, making getting it right a key factor in successful advertising of the position.
Some research into the title...
Linkedin:
3236 “learning & development” in job title in UK:
Same for “learning and development”
577 for L&D
101 for “L & D”
Google search:
Monster:
Monster – “L&D” within job title search – 6 results
Monster - "Learning & Development" – 14 results
(It's worth noting that Monster's search engine will treat "&" the same way as "and", but this is not necessarily the case with all job boards).
If all the adverts and job titles we found had a common abbreviation (as is the case with HR roles) then we could safely decide on the phrase to use, but as you can see from the results, a significant portion of adverts and job titles are using terms other than the most common.
In a scenario like this there is really only one solution, to vary your job title across multiple adverts and reduce the risk that your advert will not be found by suitable candidates.
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